Alltech’s Global 500 brought into view in Madison
|Orla McAleer, European marketing manager for Alltech, and Dr. Pearse Lyons, president and founder of Alltech, together at the launch of Global 500, which will take place October 1 - 3 in the RDS, Dublin.|
The global dairy landscape is changing, and in a few years it may be unrecognizable
MADISON, Wis. -- Even though Alltech’s 6th annual Global 500 convention for dairy and beef producers will take place 3762 miles away in Dublin, Ireland, Oct. 1-3, attendees at the World Dairy Expo in Madison will have the opportunity to take part in this year’s event.
Keynote presentations and the debate from the Global 500 will be streamed through the Alltech Ag Network at Alltech’s booth EH 3201-3304 throughout the trade show and a premier showing will be held at Alltech’s hospitality reception Wednesday, Oct. 2 at 5 p.m. in the Sheraton Hotel Suite 802.
“We want to add to the excitement and passion at World Dairy Expo and provide a direct link to dairy farmers on both sides of the pond,” said Dr. Pearse Lyons, president and founder of Alltech. “By bridging the Atlantic and bringing these two events together, we aim to unify the global dairy industry and together explore the latest issues, envision opportunities for a sustainable future and showcase some of the world’s greatest entrepreneurs in the dairy industry.”
Global 500 organizers point out that European Union quotas are being abolished and new dairy markets are opening up in China and India. The global dairy landscape is changing, and in a few years, for some, it will be unrecognizable. At Alltech’s Global 500, dairy farmers and producers who want to prepare and profit from these changes can preview this future marketplace and the new strategies required to succeed. More than 2 million cattle will be represented by the leading global farmers who have already registered for this year’s Global 500 event, held outside of the U.S. for the first time.
The Global 500 is being held as part of The Gathering Ireland – an initiative aimed at showcasing Ireland’s potential to the world through various national events in 2013. Last year’s Global 500 saw more than 700 delegates from 30 countries come to Lexington, Kentucky. This year’s event looks to top that figure.
This year’s Global 500 agenda will open with the theme of an efficient, profitable and sustainable future, and will feature a session on the global dairy food industry outlook with representatives from Rabobank, Nestlé, EDF and Glanbia. Other sessions will examine the latest nutritional applications, case studies from major global dairy innovators, investment management and succession planning, and how to build a brand and communicate effectively.
Speakers will provide a roadmap for where they think the dairy industry will be in five to 10 years. Sessions will be interactive, allowing international voices to color the dialogue. There will also be a discussion forum each day to allow attendees to delve deeper into the topics covered and to get international perspectives on local issues.
“It’s not just about supply and demand, it’s about predicting where that demand will be and making sure that we can meet it. The world is opening up to dairy and it’s no longer enough to react; proactive production is the only way to keep up with and profit from this changing landscape,” observed Lyons. “This year’s Global 500 will cover everything that the progressive dairy farmer needs to know in order to stay ahead of the herd – a global overview of the industry, protein sources and applications, mycotoxin management, fertility, heifer replacement and sustainability.”
Global 500 offers a unique forum to talk about the challenges faced on-farm, while offering an international perspective. Alltech is well-positioned to draw together a global panel of experts whose knowledge of the agri-food industry is second-to-none, allowing attendees to emerge from Global 500 fully informed and ready to succeed as entrepreneurs.
Continuing the theme of showcasing international agriculture, Global 500 2014 will have a distinctly French flavor as attendees follow Alltech to France for the Alltech FEI World Equestrian Games™ 2014 in Normandy, furthering their global dairy and beef journey against the backdrop of these landmark Games and centuries of French culture and cuisine.
For event details and online registration, visit Alltech’s website.