Ram Truck co-sponsoring ‘So God made a Farmer’ book; sales benefit FFA
AUBURN HILLS, Mich. -- "The Farmer in All of Us: An American Portrait," a 300-page photographic essay, is available now at www.ramtrucks.com/outfitter. It’s part of Ram's 'Year of the Farmer' initiative that was launched with a widely acclaimed Super Bowl ad a year ago.
Proceeds benefit National FFA Organization's 'Give the Gift of Blue' program
This new photography book was co-launched with National Geographic and is available for purchase for $45. It will be in retail stores beginning late spring 2014.
The 300-page coffee table book is a beautiful and comprehensive collection of original agriculture and farming photography, including many of the images commissioned by the Ram Truck brand for its "Farmer" Super Bowl commercial inspired by Paul Harvey's "So God Made a Farmer" essay. Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization's "Give the Gift of Blue" program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
"Supporting farmers isn't just about those who till the soil, it's about reminding America who we are and where our greatness comes from," said Olivier Francois, chief marketing officer, Chrysler Group, LLC. "This book truly brings the 'Farmer' story to life, and continues to give back in support of the amazing students of the FFA who embody this spirit every day."