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The New Holland Pavilions at the Alliant Energy Center
World Dairy Expo getting a massive facelift

MADISON, Wis. -- The World Dairy Exposition is getting a massive facelift. New exhibit space, six-and-two-thirds acres in size, are replacing the decades-old dairy barns. A groundbreaking ceremony marking the start of construction on the New Holland Pavilions at the Alliant Energy Center took place on April 11. The 290,000 square foot expansion will create a state-of-the-art multi-use space, inclduding housing dairy cattle.

“We are proud to partner with Dane County to build and provide what will be the premium livestock facility in the country, a tremendous upgrade that will benefit world class dairy and other livestock throughout the year,” said Abe Hughes, vice president New Holland North America. “This opportunity is a perfect fit for New Holland, considering the smart haymaking technologies we have brought to the marketplace that benefit so many animals across North America.”

The Alliant Energy Center grounds are home to the largest dairy show in the world, World Dairy Expo, as well as numerous other dairy, beef, horse and other livestock shows. The new pavilions will have capacity to comfortably house more than 2000 head of cattle and be versatile enough to include show rings for cattle and horse shows. The facilities can also be cleared to create open space to accomodate trade show space, a factor that will also allow New Holland to conduct training activities. The front of the facility will include a reception area that will feature New Holland equipment.

“The new space will enhance our ability to conduct world class activities here at the Alliant Energy Center,” says Mark Clarke, Alliant Energy Center general manager. “We’re excited to have New Holland Agriculture as a significant partner in our success moving forward.”

Construction on the New Holland Pavilions will begin in earnest with scheduled completion in time for World Dairy Expo during the first week in October.