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Social media training offered in June

PHILADELPHIA -- Mid-Atlantic dairy farmers interested in learning more about social media are invited to attend one of two “Social Media 101” training workshops to be hosted by Mid-Atlantic Dairy Association in June.

Learn how to set up a Facebook page and a Twitter account to start sharing your dairy story through social media. The “Social Media 101” workshops are scheduled for Thursday, June 12, at Butler County Community College in Butler, Pa., from 10 a.m. to 2:30 p.m.; and Monday, June 16, at the Lancaster Farm & Home Center in Lancaster, Pa., from 10 a.m. to 2:30 p.m.

“As dairy farmers, you have a powerful story to share about your family farm operations,” said Laura England, executive vice president of industry image and relations at Mid-Atlantic Dairy Association. “Consumers – our customers – view farmers as the most credible source to speak about on-farm practices, such as animal care, milk safety and environmental stewardship.”

Additional “Telling Your Story Training” workshops are scheduled throughout the summer. Topics include social media messaging, preparing for animal activism, having one-on-one conversations, and creating a crisis plan for your farm.

To register for the upcoming “Social Media 101” workshops and to see a listing of additional training programs, visit the “For Farmers” section of dairyspot.com. Contact Lisa Perrin-Dubravec at 717-787-6903 or lpdubravec@milk4u.org if you have any questions and/or to receive the full training schedule.